Rhianna Fenty Beauty

Rihanna Has Just Announced Her Beauty Line Which Will Hit Aussie Stores In Spring

After months of speculation, Rihanna has just unleashed some fresh deets about her mysterious beauty project she’s been werk, werk werk-ing on behind the scenes.

Taking to her Instagram and Twitter, Rhi Rhi officially revealed her new company name ‘Fenty Beauty’ and dropped the product line’s own Insty and website where you can sign up to their mailing list to be the first to hear more details.

What we know right now is that the products will be coming in partnership with LVMH’s Kendo division, the same gang who also work with brands like Marc Jacobs and Kat Von D. Reps for Rihanna have also confirmed that it will be available in Aussie stores through Sephora Australia in our Spring, and the brand has just launched a section on their website dedicated to Fenty.

Right now there’s a bunch of rumours circulating about the product offering, which according to Harper’s Bazaar, includes the holographic lip product used backstage at the Fenty x Puma spring 2017 runway show. However, other outlets have claimed this is false information, stemming from an unofficial brand page. If you’re holding your breath for more information, it’s probs best to sign up to Fenty’s IG account which has quickly skyrocketed to nearly 50K followers since it was revealed.

Alas, for now, we’ll be left hanging until the official launch, most likely in September.