The change comes on the back of research that found men in more blue collar lines of work such as tradies or farmers, are still not taking up the help that is out there, with only 49 per cent saying they would speak to a GP to seek help.
In his own words chairman of beyondblue and former Victorian Premier Jeff Kennett said.
“We’ve created Davo to help tradies and other men who don’t work in offices recognise the signs and symptoms of depression and anxiety, and to guide them to support. Men owe it to themselves and their loved ones to be as healthy as they can be, and Davo will help them do that. This is a funny, cheeky and attention-grabbing campaign that will have a big impact.”
Nearly 2000 Australian men die by suicide each year, which is triple the number of women and nearly double the amount of men killed on the road.
If you or someone you know needs any help with stress, anger, difficulty sleeping, drinking too much or sadness visit the beyondblue website or call 1300 22 46 36.