It Movie Activation Sydney Balloon Drain

Here’s Why Spooky Red Balloons Are Tied To Drains Around Sydney Today

The new ‘It’ movie hits Australian cinemas this Thursday, September 7 and as Tom Clift discovered for Junkee, Sydneysiders are waking up to a pretty horrifying sight.

Oh come on!

As if that terrifying trailer wasn’t bad enough, the people in charge of promoting the upcoming It movie have started tying red balloons to storm drains around Sydney, like literal murderous clowns trying to lure children to their gruesome deaths.

Here’s the trailer in question:

The balloons are accompanied by the message “It Is Closer Than You Think”, and I am officially done.

Sydneysiders began sharing the horrifying images on social media this morning, because what better way to start your Monday than by guaranteeing your followers won’t be able to sleep for the rest of the week?

Is #IT you #Pennywise? #redballoon #sewer

A post shared by Juwandy Zhang (@juwandy_zhang) on

No no no no nope!.. #it Safe to say I'm not walking that route home

A post shared by Ell (@elliot.parkin) on

I hate this.

It is in cinemas this Thursday, September 7.

Header image sourced via Instagram – @elliot.parkin

This story was written by Tom Clift and originally published on Junkee.