Here’s Why Spooky Red Balloons Are Tied To Drains Around Sydney Today
Oh come on!
As if that terrifying trailer wasn’t bad enough, the people in charge of promoting the upcoming It movie have started tying red balloons to storm drains around Sydney, like literal murderous clowns trying to lure children to their gruesome deaths.
Here’s the trailer in question:
The balloons are accompanied by the message “It Is Closer Than You Think”, and I am officially done.
Sydneysiders began sharing the horrifying images on social media this morning, because what better way to start your Monday than by guaranteeing your followers won’t be able to sleep for the rest of the week?
— Diana DJ (@DianaDJ7) September 3, 2017
Pretty cool marketing initiative for #ITMovie spotted in Sydney CBD this morning.
"We all float down here" pic.twitter.com/vi1KnXSRFj
— David Piepers (@davepiepers) September 3, 2017
— Nick Johnson (@Nick__Johnson) September 3, 2017
I hate this.
It is in cinemas this Thursday, September 7.
Header image sourced via Instagram – @elliot.parkin