aussie australian ads iconic

NOT HAPPY JAN: 20 Iconic Ads Every Aussie Can Quote

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The entire purpose of ads is for them to get stuck in your brain. Over the years a handful of Aussie ads did this a little too well, even becoming part of our own vernacular.

There’s no better place to chart our nation’s history than with the ads that shaped its TV landscape. Some are funny, some are weird, and some I actually have no idea how they even got made.

If you can’t quote each of these, can you even call yourself Australian?

1. The Rains Are Here

Ahh, the old days where making jokes about the drought was considered funny.


2. The Good Guys

This song will never leave your brain.


3. To Keep The Rabbits Out

ICYMI there’s too many rabbits in China.


4. Bugger!

You know the rest.


5. Kan Tong

Damn, it’s still a banger.


6. Rhonda & Ketut

The greatest Australian love story of our time.


7. Banana Boat

This demon baby still terrifies me.


8. Not Happy Jan

Destined to be said in classrooms across Australia.


9. Sic ‘Em Rex

YES, this is an ad implying an echidna going down on a woman. NO, no one seemed to find this a bit fucking wrong at the time.


10. I Still Call Australia Home

This is much more wholesome.


11. Crocodile Came Up & Bit My Guts Out

These kids have been through some shit.


12. Bloody Ripper, Bloody Unreal

Rabbit food, be damned.


13. It’s A Big Ad

It really is.


14. Aeroplane Jelly

Surely jelly for dinner is not a good recipe.


15. Don’t Chop The Dinosaur, Daddy

Honestly, who is sharing half a snake?


16. Make Those Bodies Sing

Banananananananana.


17. No Gary No!

Stay strong, Gary.


18. Ajax Spray ‘N Wipe

This is just too much excitement over one cleaning product.


19. It Wasn’t Me, It Was The Cat

I still have night terrors about this disturbing legless creature.


20. Australia’s Ratings Advice

There is something seriously wrong with this fam.