Is Matilda Djerf Cancelled?

Matilda Djerf made her millions by leveraging her TikTok popularity to sell her clothing line and, now seems to be in the thick of a cancellation by the audience who once adored her.

The fallout has everything to do with her clothing brand, Djerf Avenue, reporting small creators for promoting ‘dupes’ of Djerf Avenue designs. But you can get into the nitty-gritty of it all in the video below:

@itspunkee The Swedish influencer has deactivated her personal TikTok now 😳 #matildadjerf #djerfavenue ♬ original sound – Punkee

Image credit: @matildadjerf Instagram + Punkee.