15 TikTok Approved Makeup Dupes For Cult Beauty Products
PSA: affordable beauty products have gotten a whole-ass makeover in the past few years. Gone are the days when the only products sold at your local Big Dub were chalky blue eyeshadows and aisles and aisles of hair mascara.
We’re now living in an era where cheaper beauty brands have lifted some, ahem, inspiration from their more expensive counterparts and released countless products that are eerily similar, known in the beauty world as dupes.
It’s a win for us as consumers, but undoubtedly a loss for the fancy corporations who engineered the original formulas.
If you choose your makeup products carefully, you can easily add some top-notch products to your beauty bag without even nearing the triple-digit mark. After all, who has $100 to spend on bronzer? Not us! Especially when the cheap alternatives are oh-so-good.
Of course, there’s still a myriad of budget products that we admittedly wouldn’t touch with a ten-foot pole, so it’s important that you spend your hard-earned cash on the good stuff, rather than racking up a haul of makeup products that you’ll never touch again.
To help you do just that, we’ve popped together a list of popular beauty products linked to cheaper (technically unrelated) twin sisters, according to makeup addicts on TikTok.
15 TikTok approved makeup dupes for cult beauty products:
Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk
Luxury Product: Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk, $49 at Mecca.
Dupe product: Revlon Super Lustrous Lipstick in Pick Me Up, $15 at Chemist Warehouse.
The Pillow Talk lipstick shade by Charlotte Tilbury is truly an iconic colour, so much so that many of its users don’t actually know the product name, only the shade. Unlike pretty much every other lipstick on the market, Pillow Talk is a colour that’s universally flattering on all skin tones.
If you’re short on cash and are looking for a substitute with the same neutral nude-pink shade, you should definitely try Revlon’s Super Lustrous Lipstick in Pick Me Up.
@alirosegray Charlotte Tilbury Pillow Talk Range vs. Revlon ? #dupes #viralbeauty #revlon #charlottetilbury #beautydupes ♬ Everywhere (2017 Remaster) – Fleetwood Mac
Bobbi Brown Shimmer Brick
Luxury Product: Bobbi Brown Shimmer Brick, $89 at Myer.
Dupe Product: W7 Shimmer Brick, $4.99 at Chemist Warehouse.
Ahhh, the trusty old shimmer brick. If you’re a millennial, you’re probably already familiar with this nostalgic product. And, while it’s nothing new, even Gen-Zers are probably familiar with it as it’s truly stood the test of time. But with so many new and exciting products on the market, it can be hard to shell out almost $100 on the classic. Luckily, you can get your hands on the ever-so-similar W7 Shimmer Brick for a handful of small change.
@jessfromchemistwarehouse New W7 Shimmer Brick bronzer is Dupe of Bobbi Brown #chemistwarehouse #w7makeup #bobbibrown #shimmerbrick #bronzer #dupes #makeupdupes #pigmentedmakeup #w7cosmetics #w7dupes #cheaptok #tiktokmademebuyit #viral #viralmakeup #fyp #musthave2022 ♬ Believe Me – Navos
NARS Powder Blush in Orgasm
Luxury Product: Nars Powder Blush in Orgasm, $53 at Mecca.
Dupe Product: Milani Baked Blush in Luminso, $19.99 at Glam Raider.
If you don’t know what NARS Orgasm blush is, do you even wear makeup? While the shock factor of the shade name may have helped draw attention to the product upon launch, it’s truly-beautiful peach glow pigment has cemented it as a cult favourite. NARS’ Orgasm blush is certainly worth every cent, but why not save yourself a few bucks and grab the Milani Baked Blush in Luminso, which gives the same post-coitus glow?
@kellyrosesarno @narsissist Orga$sm Blush vs. @milanicosmetics Luminoso Blush. #highenddupe #makeupdupe #30mascaras #MakeABunchHappen #HangUpOnIt ♬ original sound – Kelly Rose Sarno
Too Faced Better Than Sex Mascara
Luxury Product: Too Faced Better Than Sex Mascara, $47 at Mecca.
Dupe Product: L’Oreal Lash Paradise, $21.99 at Chemist Warehouse.
Another product, another sex reference. The jury’s still out on whether a mascara can *actually* be better than sex, however there’s absolutely no doubt that L’Oreal’s Lash Paradise Mascara gives the same ‘come hither’ fluttery lashes that Too Faced Better Than Sex Mascara does.
@macy.dowell Reply to @user5757443328 my band account liked that I already had these mascara on hand #lashparadisemascara #drugstoremakeup #mascaratest ♬ original sound – Macy Dowell
Drunk Elephant Bronzing Drops
Luxury Product: Drunk Elephant Bronzing Drops, $60 at Mecca.
Dupe Product: Bali Body Bronzing Serum, $29.99 at Chemist Warehouse.
As temperatures plummet at rapid speed into winter, many people are looking for a face bronzer that reminds them of sweet, sweet summer. While Drunk Elephant’s Bronzing Drops are unbeatably a crowd pleaser, they’re regularly sold out and they sometimes even seem harder to get than Taylor Swift Eras tickets. The good news? You can save some dosh by grabbing the easily attainable Bali Body Bronzing Serum, which gives practically the same finished look.
@hayleygordon_ drunk elephant bronzing drops dupe ❦ #drunkelephant #bronzingdrops #balibody #bronzingserum #dupe #dupes #fyp #foryou ♬ original sound – hayley gordon
Charlotte Tilbury Beauty Light Wand
Luxury product: Charlotte Tilbury Beauty Light Wand, $55 at Mecca.
Dupe product: MCoBeauty Highlight and Glow Beauty Wand, $29 at Woolworths.
Charlotte Tilbury wands are aptly named, because, quite frankly, they’re magic. The Beauty Light Wands come in a range of luminous shades that instantly brighten, and their sister product, Hollywood Contour Wands, come in two different tones that are easy to blend and help you sculpt a natural-looking contour. While the product itself is amazing, the steep price isn’t. Fortunately, MCoBeauty has created a dupe for both the highlighter and contour and it’s pretty much a perfect match.
@renee__jasmine McoBeauty Wands vs Charlotte Tilbury Wands. Can’t believe how similar they are!!! Mcobeauty are half the price ? #makeupdupes #beautywands #contourwand #creamcontour #creamblush ♬ Guud Gurls – BREAKING BEATTZ
MAC lipstick in Ruby Woo
Luxury Product: MAC Lipstick in Ruby Woo, $34 at MAC Cosmetics.
Dupe Product: E.L.F. SRSLY Lipstick in Cherry, $7 at E.L.F. Cosmetics.
MAC Lipstick in Ruby Woo is one of the brand’s most popular products — and for good reason. It doubles as the perfect product for that put-together look when you have five minutes to get ready, as well as a go-to red lippy for a night out. What most people don’t know is that E.L.F Cosmetics offers an almost identical shade called Cherry in the SRSLY Satin Lipstick range.
@lapetitechicmommy $3 Mac Lipstick Dupe #NobodyNeedsToKnow #elfcosmetics #elfmagicact #FashionEssentials #foryoupage #drugstoremakeup #targetfinds #fyp #makeuphacks #mac ♬ ye olde reynolds pamplette – Tik Toker
Anastasia Beverly Hills Dipbrow Pomade
Luxury Product: Anastasia Beverly Hills Dipbrow Pomade, $38 at Mecca.
Dupe Product: Revolution Brow Pomade, $12 at Revolution Beauty.
Anastasia Beverly Hills counts Amal Clooney, Naomi Campbell, Jennifer Lopez and Kim Kardashian amongst their fans, and I bet my full-priced Chanel lippy you can’t name one of those women who doesn’t have perfect brows.
The brand’s extensive range of brow products is considered some of the best in the world, but they can be quite pricey. Luckily, Revolution Beauty has released a nearly identical product to ABH’s Dipbrow Pomade, called Revolution Brow Pomade. The best part? It’s only twelve bucks!
@rikkisandhuu Just found the BEST Anastasia Beverly Hill’s Dipbrow Pomade dupe… Save your money & try this! ?? #eyebrowtutorial #makeupdupes #beautytips #foryou ♬ Borderline – Tove Styrke
Glossier Cloud Paint in Beam
Luxury Product: Glossier Cloud Paint, $30 at Glossier (doesn’t ship to Australia).
Dupe Product: MCoBeauty Cheek and Lip Tint, $14 at Woolworths.
To us Aussies, Glossier is a whimsical brand from a faraway place that’s just SO DAMN HARD to get hold of. The brand’s products have been flying off American shelves for the best part of the last decade, yet they still don’t ship to Australia, nor have any Australian stockists. Not to worry! If you’re dying to get your hands on the brand’s famous Cloud Paints, you should try the very similar Cheek and Lip Tint by MCoBeauty. Their Tango shade is suspiciously similar to Glossier’s Beam shade.
@claire_bridgett Glossier dupe ? #mcobeauty #dupe #makeupdupes #woolworths #melbourne #cheapmakeup #budgetmakeup #glossierforcheap #aussietiktok #budget #cloudpaint ♬ The Box Lofi by ZeuzMakesMusic and LUIOFFICIAL – Omar
Tarte Shape Tape Concealer for L’Oreal Infallible Concealer
Luxury Product: Tarte Shape Tape Concealer, $50 at Sephora.
Dupe Product: L’Oreal Infallible Concealer, $27 at Big W.
If you’ve never tried Tarte Shape Tape Concealer (and your skin isn’t K-Pop Idol style perfect) you should put down your phone immediately and scoot out your door to grab some ASAP because that stuff is seriously life-changing. Better yet? Save half your money and grab L’Oreal’s Infallible Concealer from your local Big Dub.
@shafiasohail @tarte cosmetics @L’Oréal Paris @SephoraMiddleEast ♬ SAD GIRLZ LUV MONEY – Remix – Amaarae & Kali Uchis
Laura Mercier Translucent Powder
Luxury Product: Laura Mercier Translucent Powder, $72 at Mecca.
Dupe Product: E.L.F. HD Powder, $16 at E.L.F. Cosmetics.
Laure Mercier’s Translucent Powder is one of those products that is truly a timeless classic. The setting powder gained popularity when it was released way back in the 90s and it’s still one of the most highly-sought after makeup products around. The team over at E.L.F. clearly took a page out of Laura’s book, because their HD Powder is ridiculously similar. Both products set makeup and help it last all day, without giving a caked-on look. But the E.L.F. option is just a fraction of the price.
@theshoppingbestie These are so close in color, formula, and wear! Filtered skin #lauramercier #translucentpowder #dupealert #drugstoremakeup #elf ♬ original sound – Sean Anthony ?
Clinique Almost Lipstick in Black Honey
Luxury Product: Clinique Almost Lipstick in Black Honey, $42 at Myer.
Dupe Product: E.L.F. Hydrating Core Lip Shine, $12 at E.L.F. Cosmetics.
If you’ve ever tried to get your hands on Clinique’s iconic Black Honey Almost Lipstick then you’ll know that it’s practically impossible, because the stuff is sold out everywhere.
Fun fact: it was first released in the 70s and even today it’s still a TikTok sensation. The cult classic provides a beautiful sheer hint of a deep berry colour that’s universally flattering. This might sound great and all, but hunting down a canister of the stuff is no easy task. Fortunately for us, E.L.F. has a very similar product in their Hydrating Core Lip Shine in the Ecstatic shade.
@mangomoniica They look and feel identical?? get the elf cosmetics one✨ #makeupdupe #makeupdupesforhighendproducts #cliniqueblackhoney #cliniqueblackhoneydupe #highenddupe #makeupdupealert #affordablemakeup #drugstoremakeupdeals #elfcosmetics #elfhydratingcorelipshine #elflipshine #elfyeah #foryou #fyp #viralmakeup #tiktokmademebuyit #WeStickTogether #MickeyFriendsStayTrue #mangomoniica @Clinique @elfyeah ♬ original sound – Sean Anthony ?
NARS Laguna Cream Bronzer
Luxury Product: NARS Laguna Cream Bronzer, $63 at Mecca.
Dupe Product: OXX Bronzer Whip, $6 at Kmart.
I know, I know, a Kmart beauty product does sound quite… questionable, but hear me out. Just like the ever-so-popular NARS Laguna Cream Bronzer, this stuff by Kmart’s in-house brand OXX Cosmetics glides on like a dream and makes you look as though you’ve just returned from a week in the tropics. Don’t believe me? Give it a try for yourself, after all, it’s only $6.
@katies_cosmopolitan #kmartsecrets #kmartfinds #kmartbeauty #meccabeautyjunkie #narsissist #creambronzer #dupealert #makeupdupe #makeupdupes #kmarthacks #highenddupe #dupe ♬ original sound – Katie’s Cosmopolitan – Beauty
IT Cosmetics CC Cream
Luxury Product: IT Cosmetics CC cream, $71 at Sephora.
Dupe Product: E.L.F. Camo CC Cream, $35 at E.L.F. Cosmetics.
When it comes to foundations, BB creams, bases, CC creams — whatever you want to call them — there’s no doubt that IT Cosmetics CC Cream is one of the most popular out there. Its advanced technology means that the cream covers up imperfections while still allowing skin to look completely natural. But you know what else does the same thing? E.L.F Cosmetics Camo Cream.
@skinbyrileyb #elfcosmetics did NOT come to play with this dupe. I honestly love both tho ? #makeupdupes #dupe #skincaredupe #dupes #cccream #itcosmetics #target ♬ CRAFT – OFEKNIV
Benefit Benetint Lip and Cheek Tint
Luxury Product: Benefit Benetint, $38 at Myer.
Dupe Product: Etude House Dear Darling Water Tint, $15 at Lila Beauty.
Benefit’s best-selling lip and cheek tint Benetint is absolutely great for a naturally flushed look. But the lesser-known (and much cheaper) Etude House Dear Darling Water Tint is debatably even better. The cherry shade provides the perfect crimson colour, and that stuff doesn’t budge at all, like, all day.
@ashleyraap♬ work – ????
Happy duping!