makeup tutorials youtube most viewed

BEAUTY BY NUMBERS: The Most Viewed Makeup Tutorials On YouTube

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Online makeup tutorials are a great way up your skills and learn new beauty tricks in the comfort of your own home. Another added plus, is that it’s away from embarrassment, judgemental eyes and small children screaming at the very sight of you (just me?).

Spending hours watching makeup tutorials is very much a guilty pleasure of mine, and while the video guides always end up looking like Beyoncé, I come out closer to Jay-Z.

The big wide world of makeup tutorials can be a tad daunting at first but if you’re looking to up your skills, these internet-breaking videos are a good place to start.

Here are some of the most viewed makeup tutorials across YouTube:

Dope2111 dominates the YouTube game and has loads of character-inspired videos.

Below is the most viewed makeup tutorial on the platform, drawing in an absolutely bonkers 205 million views. While her Frozen, Little Mermaid and Cinderella transformations are all top performers too.


Known for her colourful and crazy creations, this is SaraBeautyCorner‘s most viewed video on the internet. It’s a feast for the eyes.


Another YouTube heavyweight, Michelle Phan‘s take on Lady Gaga’s iconic ‘Bad Romance’ look is too trippy for this world.


The queen of everything makeup, Kylie Jenner’s tutorial for Vogue obviously went viral as shit.


Sara K shows us how to nail a killer evening look, along with ways of covering up acne and it’s super inspiring.


Never one to shy away from controversy, Jeffree Star shows that he is the truly the pettiest by doing a tutorial using only cosmetics from makeup companies he hates.


YouTube is never short on Halloween inspo and this popular tutorial will give you nightmares until X-mas.


Here’s another video that has raked in millions of views that will up your Halloween game this year.


This one is slightly more advanced but no less terrifying AF.


This cute video by KittiesMama is a much more wholesome vibe.


Jessica Rabbit, eat your heart out. It might seem simple enough but this ‘Hot Sexy Red Glitter Lips’ tutorial has over 20 million views.


While this grainy tutorial is truly a hot mess, it features baby Ariana Grande so it’s naturally been viewed a fuckload of times.


This video makes eyeshadow application look easy, but when I do it I just end up looking like a deranged baby panda.


And finally, any list of this kind would be incomplete without our MU lord and saviour Rihanna. Below she shares her tips and tricks.