The coolest thing about O’right is their range of shampoos which come in biodegradable bottles that have seeds hidden in a little chamber on the base. Once you’ve finished using the shampoo you can plant the bottle and it will grow into a native tree! The bottle – made from fruit, plant, and vegetable waste – takes up to a year to break down and become fertiliser for the seeds.
They’ve also developed a shampoo called ‘recoffee’ made from oil extracted from recycled coffee grinds. Recoffee products are so green they even use coffee as a colourant in making the bottle and when you plant that bottle it grows into a coffee tree. Hint: you definitely want to plant it in a cool place because if it gets over 30 degrees, no dice.
O’right have won a bunch of design awards because, not that it really matters, but their packaging is super pretty too. Their decisions aren’t just based on aesthetics though. They use bamboo to make lids because, while nice looking, bamboo plants release 35% more oxygen than other plants and absorb 35–50 tonnes of carbon dioxide per year. So as long as its farmed responsibly its basically a miracle commodity. They also make their paper packaging from bamboo leaves and sugarcane bagasse printed with soy ink. The paper is then embedded with seeds so you can plant the whole box your product comes in and it’ll grow into flowers. Sweet.
Check O’right out online.
Words by Alix