WATCH: Dave Hughes Punks Midnight Meat-Eaters Into Chowing Down On Vegetarian Kebabs
Australia is a land of meat-eaters, in fact we consume more meat per capita than any other country across the world. While there are definite positives for going meat-free, try saying that to most of us, when we’re craving a kebab pushing 2:30am on a Friday night.
Comedian Dave Hughes decided to prey on meat-cravers, in their time of need: kebab hour. Hughes while wearing a pretty terrible disguise, behind the counter at a kebab shop in Sydney, pranked meat-eaters into eating a vegetarian kebab, replacing the charred meats with Alt Meat Co. products.
It really worked and for these (mostly) drunken Aussies, they didn’t have a clue.
It’s pretty doubtful this will turn many hardcore meat-lovers into vegetarians. But at least they’re giving us all more choices to eat meat-free from time to time, without resorting to eating food that’s about as palatable as sautéed cardboard.