Will Nike Release The Self-Lacing Air Mags To Mark ‘Back to the Future Day’?

When at the beginning of the year Nike announced that it was working on a self-lacing version of the Back To The Future Air Mag sneakers, movie buffs were overjoyed with excitement and anticipation.

When no release date was set, many people were led to speculate that Nike would release the shoes to coincide with the actual day Marty and Doc arrived in 2015.

Now the day has come, and to mark ‘Back to the Future Day’ Nike sent out this cryptic tweet that has reignited speculation that the self-lacing sneaker will be released in honour of the occasion.

To say that fans are excited is one of the biggest understatements of the year. And fans are right to be excited. It would all make so much damn sense!

Given the fact that an unworn pair of the original back to the Future Air Mags released in 2011 are around $7-8k, a pair of the self-lacing edition could cost anywhere between a first born child, a combination of an arm and or leg or your soul. However they are self lacing…

Based on Nike’s patent filing in 2014, a cog and pulley like device will be housed in the mid sole of the shoe.  The laces will be activated by a button on the outside of the shoe that when pressed will activate the pulley system causing them to instantly tighten. Story checks out.

If the shoes do drop, copping a pair may be harder than finding Wally in a candy cane forest. Good luck!